Demonstrating the power of multi-room wireless audio systems to a music-loving audience.
Educate music lovers about the features of Samsung's M-series wireless audio systems.
Samsung leveraged a combination of audio and video ads to direct listeners to a landing page with information about the company’s multiroom systems, including integration with Spotify Connect. The video ads demonstrated how Samsung multiroom systems work, while audio ads reinforced the primary message.
- 7 out of 10 users said the campaign was relevant to them, while 36% indicated increased interest toward the product—64% higher than the benchmark.
- 40% of listeners planned to look for more information about Samsung multiroom systems.