Samsung Multiroom

Demonstrating the power of multi-room wireless audio systems to a music-loving audience.

Brief

Educate music lovers about the features of Samsung's M-series wireless audio systems.

Solution

Samsung leveraged a combination of audio and video ads to direct listeners to a landing page with information about the company’s multiroom systems, including integration with Spotify Connect. The video ads demonstrated how Samsung multiroom systems work, while audio ads reinforced the primary message.

Impact

  • 7 out of 10 users said the campaign was relevant to them, while 36% indicated increased interest toward the product—64% higher than the benchmark.
  • 40% of listeners planned to look for more information about Samsung multiroom systems.

Source: InterQuest