AD EXPERIENCES

Tell your brand’s story on Spotify

Drive brand impact with engaging ad formats

Audio

Reach your audience where visual media can’t — from headphones to the car.

Video

Tell your story with sight, sound, and motion.

Display

Put your brand front and center with ads designed for viewability.

Audio

Audio Everywhere

Reach highly engaged Spotify users across devices and platforms.

Details
Our Audio Everywhere package allows you to reach your target audience on any device, in any environment, during any moment of day. Audio ads are served between songs during active sessions, ensuring that your brand achieves 100% SOV.

In addition to the audio spot, your brand takes ownership of a clickable companion display unit (placed in the Cover Art area), allowing you to extend your campaign and drive traffic to a URL destination.

Platforms
Mobile, tablet, desktop, web.
Select gaming console, connected TV, connected car, and connected speaker availability varies by market.

Availability
Buy via direct sale or programmatic technology.

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Video

Branded Moments

Connect and engage with your target audience in real-time moments.

Details
Branded Moments allows you to build brand affinity and create value for your audience in a way that resonates. Leveraging Spotify’s unique streaming intelligence, we can identify in real-time what a listener is doing, giving brands the opportunity to engage with listeners in the moment of highest relevance.

After watching your video message, listeners are rewarded with 30 minutes of uninterrupted listening. Your brand then owns the listening session with 100% share of voice, creating a rich storytelling environment through sequentially delivered Mobile Overlays.

Moments
Chill, Dinner, Focus, Party, Sleep, Workout, Dayparts (3 hour window)

Platforms
Mobile.

Availability
Buy via direct sale only.

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Video Takeover

Deliver quality viewable video views across desktop and mobile devices.

Details
Tell your story confidently in a rich, immersive canvas. Video Takeover gives your brand access to a premium app experience where all ads are delivered to logged-in users when they’re engaged, and the desktop app is in view. Spotify video views have leading viewability scores compared to Moat industry benchmarks.

With Video Takeover, your video message is served to listeners between songs during commercial ad breaks, and includes a clickable companion display unit for campaign extension.

Platforms
Mobile, desktop.

Availability
Buy via direct sale or programmatic technology.

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Sponsored Session

Drive brand affinity by offering 30 minutes of ad-free listening.

Details
With Sponsored Session, your brand becomes a gateway to an enhanced streaming experience. Offer your audience the opportunity to unlock 30 minutes of ad-free listening in exchange for watching your brand’s video.

Users receive your brand’s Sponsored Session offer only if the app is in view, at the start or during mobile sessions. After watching your video message, a clickable display unit appears, inviting further engagement and initiating the 30-minute ad-free session.

Platforms
Mobile, tablet devices.

Availability
Buy via direct sale or programmatic technology.

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Display

Overlay

Welcome users back to Spotify with your brand message.

Details
Reach your audience with ads designed for viewability. Overlay is delivered when the user returns to the Spotify app, ensuring maximum brand impact. The immersive display unit is clickable and drives traffic to your brand’s URL destination.

Platforms
Mobile, desktop.

Availability
Buy via direct sale.

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Homepage Takeover

Put your brand at center stage on the front of Spotify’s Browse page.

Details
Deliver a high impact experience by showcasing your brand message on the front of Spotify’s Browse page for 24 hours. Homepage Takeover is clickable and supports rich media, enabling brands to include interactive elements to further capture attention.

Platforms
Desktop only.

Availability
Buy via direct sale.

Leaderboard

Reinforce your brand message with IAB standard display.

Details
Extend your campaign reach in a brand safe environment – your message will be the only message shown for 30 seconds. Leaderboard display units are clickable and only served when Spotify is the top app on the screen.

Platforms
Desktop and web app.

Availability
Buy via direct sale or programmatically.

Sponsorship

Sponsored Playlist

Align your brand with Spotify's top franchise playlists.

Details
Sponsored Playlist allows your brand to maximize awareness by exclusively sponsoring Spotify’s top real estate, our owned & operated playlists.

With Sponsored Playlist, your brand connects with listeners on their favorite playlists. We’ll help you choose which best aligns with your target audience, whether they’re tastemakers tuning into New Music Friday, gym rats listening to Power Workout, students cramming for exams with Brain Food, and more. Our playlists already have a passionate, loyal fan base, ensuring that your brand is amplified and heard.

Platforms
Mobile and desktop.

Availability
Buy via direct sale only.

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Get started with Spotify

Partner with us

Reach out to discuss your marketing objectives and learn how Spotify can drive outcomes for your brand.

Spotify Ad Studio

Create and manage audio campaigns on Spotify in minutes with our new self-serve advertising platform.

Marketing Partners

Access Spotify’s highly engaged audience and premium inventory through one of our trusted marketing partners.

Get in touch

Spotify for Brands gets your message in front of your audience as they stream what they love. Find out how.

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