Microsoft Surface 2
Microsoft Surface 2 was marketed as the all-in-one, ultimate tool for students. Be it for assignments, leisure or play, Surface was the perfect solution to the needs of the present day student.
This partnership was a perfect example of how Spotify content could sit on the Microsoft Student Sphere site and promote Surface 2 product.
The custom execution is about creating a personalized auto-generated playlist for each student, after he chooses a theme (work/play/chill) and a song to base the playlist on. Campaign lasted for 2 months and was Live across Singapore and Malaysia.
Create personalized playlist for students for all their activities
Auto Generated playlist execution on the client site
- Users landed on the Microsoft Student Sphere after clicking on Spotify banners
- Users selected one out of three themes, work/chill/play, and a song, to base the playlist on
- While the playlist was being generated, a Surface 2 video played with a loading percentage
- Users were invited to share their playlists on Facebook and Twitter with the #SurfaceUptheMusic hashtag for a chance to win three months of Spotify Premium
- More than 6,700 unique visitors landed on the execution page
- More than 60% of uniques engaged with the playlist generator and selected the theme
- Drove incremental traffic to Surface product site