Intersport & Reebok Fit Pack for MFT

Audio

Intersport launched a one-month campaign on Spotify promoting their new Reebok “Fit Pack”. At the same time, all Intersport stores in Norway sold the training gear, consisting of shoes, shorts and t-shirts from Reebok. Keen on try something new, Intersport decided to try out Spotify’s new Mobile Free product.

Client testimonial: "When working with sporting goods, it is very good to use the combination of mobility and music. We had great faith in this when we started and the numbers more than confirm what we thought". Erik Solberg, Digital Strategy Director, Carat

Brief

Promote the “Fit Pack” training package from Intersport, brought to you by Reebok.

Solution

A cross-platform execution with audio format on all Spotify platforms

  • 30s audio spot combined with 640×640 clickable display unit. All frequency capped against registered user accounts.

Impact

  • Campaign performance on Mobile was 11-23% higher compared to desktop and, 63-98% higher compared to research company’s vast benchmark* of digital campaigns.
  • Spotify delivered approx. 10,000 visits
  • 33% of impressions were delivered on mobile platforms with excellent CTRs across all devices.
  • The campaign ended earlier than planned due to Intersport selling out all “Fit Packs”.
  • InterQuest LTD online campaign database includes more than 1,900 online campaigns covering all key formats, industry verticals and campaign types