FS Film: Finnish Film Finds Its Audience

How FS Film drove awareness among Finnish Spotify users for its latest release.

Brief

Finnish movie distributor FS Film partnered with Spotify to drive awareness of its new movie, ‘In Time.’

Solution

FS Film employed Spotify’s most impactful ad formats to share the trailer for ‘In Time’ with Finnish Spotify users in the 15-37 age demographic.

Impact

  • 80% of Spotify listeners who experienced the campaign described it as relevant to them, compared to 41% for other ads in the same industry
  • 55% of Spotify listeners who experienced the campaign were able to recall its particulars, compared to 49% for other ads in the same industry
  • 49% of Spotify listeners who experienced the campaign showed increased interest in the film, compared to 20% for other ads in the same industry