Overlay

Welcome users back to Spotify with your brand message.

Details

Reach your audience with ads designed for viewability – Overlay is delivered when the user returns to the Spotify app, ensuring maximum brand impact. The immersive display unit is clickable and drives traffic to your brand’s URL destination.

Overlay on desktop will persist in full-screen mode until (1) the user engages with the ad, (2) the user clicks the X or somewhere within the Spotify app, or (3) more than 30 seconds pass.

Overlay on mobile persists on screen until the user engages with the ad or swipes the ad away. On mobile devices, select one of thirteen custom call-to-action buttons to increase engagement.


Platforms
Mobile, desktop.

Availability
Buy via direct sale.

Specs


Overlay (Desktop)

Primary Image Asset

Image Dimensions 800x435
File Type JPG
Primary Image Asset does not support GIF files.
Max File Size 100 KB
3rd Party Tags Click command and 1x1 tracking pixel only
All third-party tags and tracking URLs need to be in https format.


Leaderboard Companion Unit

Image Dimensions 728x90
View Leaderboard Specs
File Type JPG, GIF
Max File Size 100 KB



Overlay (Mobile)

Product Template Mobile Overlay .PSD template
Image Dimensions 630x920
File Type JPG
3rd Party Tags Click command and 1x1 tracking pixel only.
All third-party tags and tracking URLs need to be in https format.
File Size 100 KB
Call-to-action text Do not build the call to action in the creative.
Please reference the .PSD template to ensure that proper spacing is left for the native call-to-action button.

Choose one of the following text options to use inside the native call-to-action button:
  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW
Clickthrough URL Must be provided, but should not lead to any media that auto-plays audio.

URLs should direct to https destinations only.

We request all creative assets at least 5 working days prior to the start of a campaign, except in extenuating circumstances.