Audio

Reach highly engaged Spotify users across devices and platforms.

Details

Our Audio Everywhere package allows you to reach your target audience on any device, in any environment, during any moment of day. Audio ads are served between songs during active sessions, ensuring that your brand achieves 100% SOV.

In addition to the audio spot, your brand takes ownership of a clickable companion display unit (placed in the Cover Art area), allowing you to extend your campaign and drive traffic to a URL destination.

Platforms
Mobile, tablet, desktop, web, PlayStation®, Chromecast, and select connected TVs.

Availability
Buy via direct sale or programmatic technology.

Specs

Component 1: Audio File

Length 15 or 30 seconds
File Type WAV, MP3
Max File Size 1 MB
Volume WAV - 16-bit 44.1 kHz
MP3 - at least 192 kbps

RMS normalized to -14 dBFS
Peak normalized to -0.2 dBFS
Text Please provide a campaign title and advertiser name to appear in place of a song's title and artist's name.

Campaign Title: 35 characters maximum
Advertiser: 45 characters maximum


Component 2: Companion Display Unit (Hosted by Spotify)

Image Dimensions 640x640
File Type JPG
Max File Size 200 KB
3rd Party Tracking
  • Click command and 1x1 tracking pixel only.
  • All third-party tags and tracking URLs need to be in https format.
  • Audio and companion display unit are tracked together (clicks and impressions)
Clickthrough URL Must provide clickthrough URL (only 1 destination URL can be used).
URLs should direct to https destinations only.

We request all creative assets at least 5 working days prior to the start of a campaign, except in extenuating circumstances.