Live from Cannes: The Future of Brand Building

A topic that dominated conversations at Cannes this year was how to grow your brand in a way that resonates with today’s demanding and savvy consumer audience.

In our third Culture Shift video, we teamed up with The Economist Group to chat with Anuraag Trikha, Global Director, Marketing Communications at Heineken and Spotify's CMO Seth Farbman about the future of brand building.

Both Seth and Anuraag agreed that touching on consumer passion points is key. Said Seth on Spotify’s brand mission, “what we really do is help people discover things. Our job is really to be the facilitator.”

Seth Farbman, Spotify and Anuraag Trikha, Global Director, Marketing Communications, Heineken

Watch the our first and second Culture Shift interviews and keep following @SpotifyBrands on Twitter and Instagram for more content from Cannes.