Overlay

Details
Reach your audience with ads designed for viewability. Overlay is delivered when the user returns to the Spotify app, ensuring maximum brand impact. The immersive display unit is clickable and drives traffic to your brand’s URL destination.

Overlay on desktop will persist in full-screen mode until (1) the user engages with the ad, (2) the user clicks the X or somewhere within the Spotify app, or (3) more than 30 seconds pass.

Platforms
Mobile, desktop.

Availability
Buy via direct sale.

Primary Image Asset

Image Dimensions

800x435

File Type

JPG
Primary Image Asset does not support GIF files.

Max File Size

100 KB

3rd Party Tags

Click command and 1x1 tracking pixel only
All third-party tags and tracking URLs need to be in https format.

Leaderboard Companion Unit

Image Dimensions

728x90

File Type

JPG, GIF

Max File Size

100 KB

Animation

Unlimited

3rd Party Tracking

Click command and 1x1 pixel
All third-party tags and tracking URLs need to be in https format.

Overlay (Mobile)

Product Template
Image Dimensions

630x920

File Type

JPG

3rd Party Tags

Click command and 1x1 tracking pixel only.
All third-party tags and tracking URLs need to be in https format.

File Size

100 KB

Call-to-action text

Do not build the call to action in the creative.
Please reference the .PSD template to ensure that proper spacing is left for the native call-to-action button.

Choose one of the following text options to use inside the native call-to-action button:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW
Clickthrough URL

Must be provided, but should not lead to any media that auto-plays audio.

URLs should direct to https destinations only.

Be sure to share any requests for measurement with your Spotify representative in advance of delivering campaign assets. Your Spotify representative can confirm whether your desired measurement products and/or tracking pixels are supported under our data policy, and can direct you to our officially supported products as needed.

We request all creative assets at least 5 working days prior to the start of a campaign, except in extenuating circumstances.

We follow Better Ads Standards for desktop and mobile web ad experiences, as developed by the Coalition for Better Ads.