The Iconic

When an online fashion retailer wanted to build buzz, they put Spotify to the test.

Brief

Online fashion retailer The Iconic wanted to know how Spotify could help them reach customers in their target demographic, with results that impressed.

Solution

The Iconic’s “Spring Racing Fashion” ad campaign ran across desktop, web and mobile utilizing audio and companion banner ad units to reach female Spotify users under the age of 39.

Impact

  • 58% of users said they were likely or very likely to visit The Iconic website after seeing the campaign—26% above the Spotify benchmark.
  • 48% said the campaign increased their interest in The Iconic, which is 118% above the industry average.
  • 44% said the campaign positively influenced their perception of the brand, which is 46% above the industry average. *The overall number of survey respondents who believe The Iconic and Spotify go very well together increased by nearly 20% after the campaign.

Source: InterQuest