McDonalds: A Tasty Variation in Denmark

A global fast-food chain gets their Danish diehards amped for brand-new burgers.

Brief

McDonalds enlisted Spotify to make their fast-food-loving Danish audience aware of their new Tasty Variations burgers and drive traffic to their stores in the country.

Solution

A video campaign on mobile and desktop, targeted at the restaurant chain’s core audience, featured attention-grabbing spots that highlighted the new mouth-watering Tasty Variations burgers. Additionally, display ads reinforced the brand’s welcoming, feel-good message.

Impact

  • 60% of Spotify listeners who experienced the campaign described it as relevant to them, compared to 57% for other ads in the same industry
  • 26% of Spotify listeners who experienced the campaign reported increased interest towards the new burgers, compared to 24% for other ads in the same industry.
  • 50% of Spotify listeners who experienced the campaign said they planned to visit a McDonald’s location, compared to 34% for other ads in the same industry.