Hyundai Break Free

Advertiser Page

Utilising the Spotify API, Hyundai built a Facebook app which allowed users to dedicate their favourite “Break free” track to a friend. The fully integrated campaign ran not only across the Spotify ad platform, but also included outdoor, TV, print and other digital channels.

Brief

Create engagement and showcase the features of the new generation Hyundai i30.

Solution

  • Leverage music as a key consumer passion point.
  • Sharing the features of the new generation Hyundai i30 inside and out.
  • Hyundai asked Australian’s to dedicate their favourite “Break free” track to their friends.
  • For a chance to win Spotify Premium – Australian’s were encouraged to share their song dedications via Facebook.

Impact

  • Over 3,000 song dedications.
  • Hyundai’s Facebook fans grew by 19% as a result of the activity.
  • Facebook engagement rates increased by 100%.