Video Takeover

Sponsor the ad break experience with guaranteed, viewable video.


Tell your story confidently in a rich, immersive canvas. Video Takeover gives your brand access to a premium app experience where all ads are delivered to logged-in users when they’re engaged, and the desktop app is in view. All Spotify video views are guaranteed ‘Human, Audible, and Visible on Complete’ (HAVOC), as measured by Moat.

With Video Takeover, your video message is served to listeners between songs during commercial ad breaks, and includes a clickable companion display unit for campaign extension.

Read more about Spotify’s commitment to the highest standards of viewability for our partners.


Mobile, desktop.

Buy via direct sale (desktop only) or programmatic technology (mobile only).


Component 1: Video (Hosted by Spotify)

Length 15 or 30 seconds
Aspect Ratio 16:9
Max File Size 500 MB
File Type MOV, MP4
Quality HD (such as 1280x720)
Volume RMS normalized to -14 dBFS
Peak normalized to -0.2 dBFS
Additional Requirements
  • No black bars (no letter-boxing, pillar-boxing, or window-boxing)
  • Frame rate should be NTSC or PAL compatible
  • No interlaced videos
  • Video must be submitted without leaders (no slates, countdowns, etc.)

Component 2: Companion Display Unit (Hosted by Spotify)

Image Dimensions 640x640
Max File Size 200 KB
File Type JPG
3rd-Party Tracking
  • Click commands and 1x1 tracking pixels only
  • All third-party tags and tracking URLs need to be in https format.
  • Video and companion display unit are tracked together (clicks and impressions).
Additional Requirements
  • Must provide clickthrough URL (only one clickthrough URL can be used)
  • URLs should direct to https destinations only.
  • Creative may include call-to-action.

We request all creative assets at least 5 working days prior to the start of a campaign, except in extenuating circumstances.