Champagne popping. A baby’s heartbeat. That time you heard Dark Side of the Moon and *blew* *your* *freaking* *mind.*
Our lives are shaped by what we hear—and each one of us has a unique soundtrack. Ever since streaming gave us instant, on-demand access to all the world’s music and podcasts, it’s become easier than ever to personalize that soundtrack.
What is it about audio that has the whole world pressing play? What does it mean for marketers? And where will trends like voice activation, connected devices and personalization take audio next?
To find out, we asked industry experts who think about audio all day long—from neurologists and artists, to marketers and content creators—and spent time with consumers from all walks of life. Over the coming weeks, we’ll share the insights we learned. Sign up to stay tuned.