At the start of 2016, we announced our commitment to help marketers measure advertising on Spotify with more precision than ever, by partnering with third-party measurement vendors to independently verify our ads viewability against industry benchmarks.
We’re proud to share the news that advertisers can now measure the viewability of their Desktop Leaderboard and Video campaigns on Spotify through Moat and Google Active View. Already, our results with Moat demonstrate a viewability rating well above the industry standard, at 85-90%, or close to double the industry average in-view rate as well as the programmatic average for 728×90.
“Viewability is central to the integrity of digital media supply. GroupM applauds Spotify for making this a priority and for its partnership with Moat to verify it,” says Rob Norman, Chief Digital Officer at GroupM.
Stay tuned to this space for further updates on Spotify’s commitment to ads measurement, as we look to expand our measurement capabilities to include mobile campaigns and more.
Head of Global Ads Monetization