The Cannes Lions International Festival of Creativity is one of the most prestigious celebrations of the year for the advertising industry. Over one week, Cannes Lions presents awards to creativity in advertising in various categories. Join Spotify as we count down to this year’s festival, taking place June 18 through 25, 2016, with our biggest presence on the Croisette yet.
This year, Cannes Lions will host the very first Lions Entertainment festival. Spotify is excited to join the event as the premiere sponsor for a brand new award category—the Entertainment Lions for Music. Singers and songwriters are among the most popular speakers at Cannes Lions, and many of the top awards across the festival have a clear music strategy at their core. Since its inception, Spotify continues to enable creativity that inspires the world. It’s a perfect match!
On February 3, Cannes Lions joined Spotify at our NYC headquarters to celebrate the partnership. Philip Thomas, the CEO of Cannes Lions, explained why this was the right time to introduce a music category to the suite of esteemed Lions awards. “Brands and artists have come together to do much more interesting partnerships—experiences, special events, activations—that go way beyond just using music in advertising,” said Thomas. “Clients are looking to work with talent. Talent is looking for new revenue streams. In between, there are tech platforms, agencies and media owners, all trying to create compelling content.”
Jeff Levick, Spotify’s Chief Revenue Officer, spoke about how the partnership supports the creators, creatives and innovators who are honored at Cannes Lions each year. “As the world’s leader in streaming music, and as a platform that supports innovative advertising, this new award was the perfect opportunity to put our stamp on the role of music in advertising.”
“Lions is all about the changes in our industry,” added Thomas, “and the changes are really exemplified by new people coming in to all of our different spaces. Spotify is a great example of a company that’s come in and completely changed the shape of one industry.”
This category sponsorship is a natural progression of Spotify’s brand presence at Cannes over the past four years. Spotify has been a leading presence at Cannes Lions, sound-tracking and cataloging the music that inspires the creative industry. Each year, at their home on La Croisette, Spotify programs original content and innovative sessions and attracts key leaders in their fields.
The Entertainment Lions for Music will include awards for Music & Brands; Fans, Social & Digital; Music Craft & Composition; Music Platforms & Technology; Music Content, and Live Experience.
Watch this space for more about the Cannes Lions | Spotify experience.
Pictured Above: Philip Thomas, CEO of Cannes Lions, announces the Entertainment Lions for Music.