Viewability is more than just a buzzword. It’s the single biggest issue impacting the ad industry, from marketers who need to prove their advertising works, to the publishers striving to deliver on that promise, to the MRC’s efforts to define better measurement standards—all in a digital age that’s constantly changing in real time.
As a premium publisher that serves ads with 100% viewability and share of voice, always above the fold and only when our app is in view, we’re proud to be leading the way on quality. In 2016, Spotify is deepening its investment in viewability and measurement, by teaming up with industry leaders in third-party verification—including Moat, Integral Ad Science, comScore and Nielsen—to make it easier than ever for brands to measure their advertising on Spotify.
We’re excited to continue moving the industry forward on viewability, together with our partners.
“Addressing viewability has to be a collaborative effort from all of us in the advertising industry,” says Serge Matta, CEO of comScore. “At comScore, we are dedicated to providing our clients with third-party, independent metrics to evaluate campaign delivery and to improve the effectiveness of every ad dollar spent. Collaborating with Spotify brings our trusted metrics to brands that are advertising on Spotify, offering the insights needed to meet their brand goals.”
“This is another step towards achieving our industry’s shared goal of developing better standards for viewability and third-party verification,” says Norm Johnston, Global Chief Strategy and Digital Officer of Mindshare Worldwide. “When a valued partner like Spotify invests in measurement, it helps move the advertising business in the right direction.”
And it’s just the beginning. Stay tuned to this space for more updates on our commitment to measurement, as we continue to provide advertisers with more options and tools to prove their message isn’t just working, but excelling.
Global Head of Ads Monetization, Spotify