Understanding People Through Music

How do our listening habits reflect who we are?

Learn More

Your audience is tuned in.

Extremely Engaged

148 min

That’s how long the average cross-platform user spends listening, dancing or singing along to Spotify every day.

Spotify internal data, global free users, January 2015

Always On

Our listeners want music from morning to night. We’re happy to oblige.

Spotify internal data, global free users, January 2015

Highly Influential

We’re the talk of the town. Our listeners share tracks, artists, albums and playlists. 2/3 of that sharing extends beyond Spotify, spreading out into social networks.

Spotify internal data, global free users, January 2015

Increasingly Mobile

Our mobile audience has grown dramatically in the last year. So more people take us more places. And you have more ways to reach them.

Spotify internal data, global free users, January 2015

The Power of Audio

Your guide to moments-based marketing for a mobile-first world.

Learn More

Insights

Targeting

Formats