Live from Cannes: Diversity and Drive

When it comes to diversity in the marketing industry, sitting on the sidelines is no longer an option. For our fourth and final Culture Shift video, we sat down with Danielle Lee — Spotify’s VP of Global Partner Solutions — and artist Jessie Ware to talk about the power of diversity, and how it impacts marketers and musicians alike.

"Diversity drives creativity," Lee said. "It fuels innovation, and it really helps companies to solve complex problems more efficiently." Watch the full video below.

Watch our other Culture Shift videos on brand building, innovation with purpose and data-driven storytelling. Keep following @SpotifyBrands on Twitter and Instagram for more content on the future of creativity and culture.