Streaming has gone from niche to pervasive in just over a decade, and in 2016 it officially hit the mainstream. Today, nearly one in two internet users are streamers.*
Who are streamers, exactly? For brands and advertisers, this question is critical. Since streaming is such a personal behavior, it creates massive new opportunity to reach people with deeply contextual, engaging experiences. And to do that, it’s important to understand the streaming state of mind.
That’s why we collaborated with GroupM, the world’s largest media investment group, to survey over 20,000 consumers in seven major markets including the United States, Germany, Australia, the United Kingdom, France, Canada, and Sweden. Thanks to this new research, we now have a data-driven portrait of the streaming population, how they consume their content, and what trends to expect in the future.
Our key discoveries:
Understanding more about these streaming trends, habits and preferences is key to a sound marketing strategy.