Wild Turkey Drives Awareness With Millennial Men on Spotify
Lift in consideration intent
Lift in aided awareness
More likely to agree that Wild Turkey is high quality
Wild Turkey’s goal was to drive awareness and consideration for their bourbon whiskey with their target audience of millennial men.
Spotify’s Sponsored Sessions gave Wild Turkey the perfect opportunity to reach their target audience of millennial men when they were actively engaged on Spotify. The Sponsored Sessions format allowed Wild Turkey to ensure their campaign received completed views, so they knew people were truly engaged.
Wild Turkey also tapped into Spotify’s streaming intelligence to reach their ideal audience. The campaign was targeted based on demographic, playlist and a specifically identifiable segment of Alcohol Purchasers. They used the campaign to promote their tagline “Real Bourbon. No Apologies.” By delivering this message to a completely tuned-in audience, they drove increased brand association with that tagline.
Format: Sponsored Sessions
Flight: September 2017 - December 2017
Source: Nielsen Brand Effect, 2017 // Sample size: 781 Spotify viewers