Video Takeover

Details
Tell your story confidently in a rich, immersive canvas. Video Takeover gives your brand access to a premium app experience where all ads are delivered to logged-in users when they’re engaged, and the app is in view. Spotify video views have leading viewability scores compared to Moat industry benchmarks.

With Video Takeover, your video message is served to listeners between songs during commercial ad breaks, and includes a clickable companion display unit for campaign extension.

Platforms
Mobile, desktop.

Availability
Buy via direct sale or programmatic technology.

Video (Mobile)

Length

Maximum 30 seconds

Aspect Ratio

9:16 (portrait)
16:9 (landscape)
For Video Takeover Everywhere campaigns, we only accept 16:9 (landscape) assets.

Max File Size

500 MB

File Type

MOV, MP4

Quality

HD 720x1280 or similar (portrait)
HD 1280x720 or similar (landscape)

Volume

RMS normalized to -14 dBFS
Peak normalized to -0.2 dBFS

CTA Options

Choose one of the following options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW
3rd-Party Tracking
  • Click command.
  • Max of 3 impression / measurement pixels.
  • All 3rd party tags and tracking URLs need to be in https format.
Additional Requirements
  • Must provide clickthrough URL (only one clickthrough URL can be used)
  • No black bars (no letter-boxing, pillar-boxing, or window-boxing).
  • Frame rate should be NTSC or PAL compatible.
  • No interlaced videos.
  • Video must be submitted without leaders (no slates, countdowns, etc.).
  • All files must include sound - no silent videos will be accepted.

Video (Desktop)

Length

Maximum of 30 seconds

Aspect Ratio

16:9
For Video Takeover Everywhere campaigns, we only accept 16:9 (landscape) assets.

Max File Size

500 MB

File Type

MOV, MP4

Quality

HD (such as 1280x720)

Volume

RMS normalized to -14 dBFS
Peak normalized to -0.2 dBFS

CTA Options

Choose one of these options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW
Additional Requirements
  • No black bars (no letter-boxing, pillar-boxing, or window-boxing)
  • Frame rate should be NTSC or PAL compatible
  • No interlaced videos
  • Video must be submitted without leaders (no slates, countdowns, etc.)
  • All files must include sound - no silent videos will be accepted.

Companion Display Unit (all platforms)

Image Dimensions

640x640

Max File Size

200 KB

File Type

JPG

3rd-Party Tracking
  • Click commands and 1x1 tracking pixels only
  • All third-party tags and tracking URLs need to be in https format.
  • Video and companion display unit are tracked together (clicks and impressions).
Additional Requirements
  • Must provide clickthrough URL (only one clickthrough URL can be used)
  • URLs should direct to https destinations only.
  • Creative may include call-to-action.

Be sure to share any requests for measurement with your Spotify representative in advance of delivering campaign assets. Your Spotify representative can confirm whether your desired measurement products and/or tracking pixels are supported under our data policy, and can direct you to our officially supported products as needed.

We request all creative assets at least 5 working days prior to the start of a campaign, except in extenuating circumstances.