Sponsored Playlist

Details
Sponsored Playlist allows your brand to maximize awareness by exclusively sponsoring Spotify’s top real estate, our owned & operated playlists.

With Sponsored Playlist, your brand connects with listeners on their favorite playlists. We’ll help you choose which best aligns with your target audience, whether they’re tastemakers tuning into New Music Friday, gym rats listening to Power Workout, students cramming for exams with Brain Food, and more. Our playlists already have a passionate, loyal fan base, ensuring that your brand is amplified and heard.

In addition to premium brand placement within the playlist, your brand surrounds listeners with audio or video messages featured in every ad break. We also help build a collaborative marketing plan of Native Media to drive listenership and exposure of your Sponsored Playlist.

Platforms
Mobile and desktop.

Availability
Buy via direct sale only.

Markets
North America: US, CA
LATAM: AR, BR, MX
EMEA: UK, FR, DE, ES, IT
APAC: AU, ID, MY, PH, SG, TW

Please reach out to your Spotify representative or fill out the Contact Form for more information on playlist availability by market.

Media that drives users into the Sponsored Playlist

Native Homepage Takeover

Background Image
Size: 1200x350
File Type: JPEG
Notes: No logo, No text

Brand Logo
Size: 200x75
File Type: Transparent PNG, EPS, AI, PDF
Notes: Must be white or editable to white

Brand Tagline
Size: Max 30 Characters
Format: Text
Notes: Featured underneath logo

Native Audio Everywhere

Custom Audio Script
Length: 1-2 Sentences
Format: Text
Notes: Brand message must fit within 30 second spot

“Hey Spotifiers! Click or tap the banner to listen to New Music Friday. The best songs coming out today. From your favorite artists to the next big thing, all in one playlist and updated every Friday. Brought to you by our friends at Kia. Discover the all new Sportage, discover the new Kia!”

Brand Logo
Size: 200x75
File Type: Transparent PNG
Notes: Must be white or editable to white

Native Overlay Everywhere

Image Assets (Desktop Only)
Size: At least 900x700
File Type: Layered PSD
Notes: No brand logo, No text

Brand Tagline (Desktop Only)
Size: Max 30 Characters
Format: Text
Notes: Featured underneath logo

Brand Logo
Size: 200x75
File Type: Transparent PNG, EPS, AI, PDF
Notes: Must be white or editable to white

Native Leaderboard

Image Assets
Size: At least 900x700
File Type: Layered PSD
Notes: No brand logo, No text

Brand Logo
Size: 200x75
File Type: Transparent PNG, EPS, AI, PDF
Notes: Must be white or editable to white

Media that runs within the Sponsored Playlist

Brand Logo Placement

Brand Logo
Size: 200x75
File Type: Transparent PNG
Notes: Must be white or editable to white

Clickable URL
Format: URL

Tracking Options
No 1x1 tracking available

Audio Everywhere

Audio File
Length: 15 or 30 seconds
Max File Size: 1 MB
File Type: WAV, MP3

Companion Display Unit
Size: 640x640
Max File Size: 200 KB
File Type: JPEG

Tracking Options

  • Brand Media driving to External Landing Page: Accept 1x1 and Click Tag
  • Custom Program driving within Spotify: Accept 1x1 Impression Pixel Only. Clicks Internally Tracked.
  • Brands are featured in every ad break (with Audio or Video Takeover) while the user is listening to the Sponsored Playlist
Video Takeover

Video File
Length: 15 or 30 Seconds
Max File Size: 500 MB
File Type: MOV, MP4

Companion Display Unit
Size: 640x640
Max File Size: 200 KB
File Type: JPEG

Tracking Options

  • Brand Media driving to External Landing Page: Accept 1x1 and Click Tag
  • Custom Program driving within Spotify: Accept 1x1 Impression Pixel Only. Clicks Internally Tracked
  • Brands are featured in every ad break (with Audio or Video Takeover) while the user is listening to the Sponsored Playlist
Overlay (100% Display SOV)

Desktop Overlay
Size: 800x435
Max File Size: 100 KB
File Type: JPEG
Resolve Display Unit: 728x90 JPEG

Mobile Overlay
Size: 630x920
Max File Size: 100 KB
File Type: JPEG
CTA Button: Do Not Build CTA in Creative

Tracking Options

  • Brand Media driving to External Landing Page: Accept 1x1 and Click Tag
  • Custom Program driving within Spotify: Accept 1x1 Impression Pixel Only. Clicks Internally Tracked

Be sure to share any requests for measurement with your Spotify representative in advance of delivering campaign assets. Your Spotify representative can confirm whether your desired measurement products and/or tracking pixels are supported under our data policy, and can direct you to our officially supported products as needed.

We request all creative assets at least 5 working days prior to the start of a campaign, except in extenuating circumstances.

We follow Better Ads Standards for desktop and mobile web ad experiences, as developed by the Coalition for Better Ads.