Audio

Details
Our Audio Everywhere package allows you to reach your target audience on any device, in any environment, during any moment of day. Audio ads are served between songs during active sessions, ensuring that your brand achieves 100% SOV.

In addition to the audio spot, your brand takes ownership of a clickable companion display unit (placed in the Cover Art area), allowing you to extend your campaign and drive traffic to a URL destination.

Platforms
Mobile, tablet, desktop, web, PlayStation®, Chromecast, and select connected TVs.

Availability
Buy via direct sale or programmatic technology.

Component 1: Audio File

Length

Maximum 30 seconds

File Type

WAV, MP3

Max File Size

1 MB

Volume

WAV - 16-bit 44.1 kHz
MP3 - at least 192 kbps
Normalized to -14 dB LUFS integrated
All peaks should stay below -1 dB TP, to avoid extra distortion when transcoding

Text

Please provide an advertiser name and CTA to replace a song's title and artist's name.

Advertiser: 45 characters maximum
CTA options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW

Component 2: Companion Display Unit (Hosted by Spotify)

Image Dimensions

640x640

File Type

JPG

Max File Size

200 KB

3rd Party Tracking
  • Click command and 1x1 tracking pixel only.
  • All third-party tags and tracking URLs need to be in https format.
  • Audio and companion display unit are tracked together (clicks and impressions)
Clickthrough URL

Must provide clickthrough URL (only 1 destination URL can be used).
URLs should direct to https destinations only.

Be sure to share any requests for measurement with your Spotify representative in advance of delivering campaign assets. Your Spotify representative can confirm whether your desired measurement products and/or tracking pixels are supported under our data policy, and can direct you to our officially supported products as needed.

We request all creative assets at least 5 working days prior to the start of a campaign, except in extenuating circumstances.

We follow Better Ads Standards for desktop and mobile web ad experiences, as developed by the Coalition for Better Ads.