What does this mean for Fans and Brands?
When our audience listens, we listen too. That’s why Spotify just got better — we’ve updated our free experience (which is our ad-supported service), giving fans an improved way to discover new music and stream what they love when they listen free.
What does this mean for advertisers?
Advertisers now have a better opportunity of connecting with our highly engaged audience on our trusted ad platform.
“Brands want to connect with our audience because we’ve built a trusted ecosystem that extends into the car, into home and on the go,” said Sea Yen, Ong, Regional Head of Sales for SEA, TW & HK, Spotify. “Now that Spotify’s ad-supported experience is more personalised and engaging for our fans, we’ll be able to serve them more relevant, targeted messages from brands.”
With this enhanced personalisation, we’ll have an even deeper understanding of our audience — the music they love and how they stream it. Ultimately, this data set gives us a contextual understanding of our listeners, going beyond demographics and devices to reflect the real people behind the devices. This streaming intelligence gives brands and marketers more chances to deliver relevant messaging in the right moment with our engaging ad experiences.
Understanding your audience
Today, the marketplace has become cluttered with various brand messages. To stand out, marketers need to not just deliver a one-size fits all message to their target audience; they must truly understand them and their motivations. Once marketers intimately understand a consumer, they can reach their audiences in the right context, with the right (relevant and personalised) message.
Ong continues, “Spotify is at the center of our users’ lives. During big cultural phenomena or in small personal moments, our fans soundtrack their lives on Spotify. The personal and emotional connection people have to music tells us more about our audience and fuels our streaming intelligence—rich first-party data that provides psychographic insights beyond demographics to reveal our audience’s moods, mindsets, tastes and behaviors.”
About Spotify’s all new free experience
Spotify’s free experience is now sleeker, simpler and more intuitive for our audience. It's all part of our continued commitment to the future of ad-supported streaming. By understanding how our fans listen, we built new features that directly reflect the culture of music streaming today — and ultimately, help us shape it. Here's what you can expect:
So yes, this is great news for music fans. The revamped Spotify free experience gives your audience a better way to soundtrack their lives — and your message becomes an even more seamless part of that soundtrack.
Want to explore how Spotify can fit into your media mix and how to leverage our streaming intelligence to reach your audiences, at the right moment and in the right context? Connect with us: firstname.lastname@example.org