AD EXPERIENCES

Tell your brand’s story on Spotify

Drive brand impact with engaging ad formats

Audio

Reach your audience where visual media can’t — from headphones to the car.

Video

Tell your story with sight, sound and motion.

Display

Put your brand front and centre with ads designed for viewability.

Audio

Audio

Reach highly engaged Spotify users across devices and platforms.

Details
Our Audio Everywhere package allows you to reach your target audience on any device, in any environment, during any moment of day. Audio ads are served between songs during active sessions, ensuring that your brand achieves 100% SOV.

In addition to the audio spot, your brand takes ownership of a clickable companion display unit (placed in the Cover Art area), allowing you to extend your campaign and drive traffic to a URL destination.

Platforms
Mobile, tablet, desktop, web, PlayStation®, Chromecast, and select connected TVs.

Availability
Buy via direct sale or programmatic technology.

Watch Video

Video

Sponsored Session

Drive brand affinity by offering 30 minutes of ad-free listening.

Details
With Sponsored Session, your brand becomes a gateway to an enhanced streaming experience. Offer your audience the opportunity to unlock 30 minutes of ad-free listening in exchange for watching your brand’s video.

Users receive your brand’s Sponsored Session offer only if the app is in view, at the start or during mobile sessions. After watching your video message, a clickable display unit appears, inviting further engagement and initiating the 30-minute ad-free session.

Platforms
Mobile, tablet devices.

Availability
Buy via direct sale or programmatic technology.

Watch Video

Video Takeover Everywhere

Deliver quality viewable video views across desktop and mobile devices.

Details
Tell your story confidently in a rich, immersive canvas. Video Takeover gives your brand access to a premium app experience where all ads are delivered to logged-in users when they’re engaged, and the app is in view. Spotify video views have leading viewability scores compared to industry benchmarks.

With Video Takeover, your video message is served to listeners between songs during commercial ad breaks, and includes a clickable companion display unit for campaign extension.

Read more about Spotify’s commitment to the highest standards of viewability for our partners.

Platforms
Mobile, desktop.

Availability
Buy via direct sale or programmatic technology.

Watch Video

Display

Overlay

Welcome users back to Spotify with your brand message.

Details
Reach your audience with ads designed for viewability. Overlay is delivered when the user returns to the Spotify app, ensuring maximum brand impact. The immersive display unit is clickable and drives traffic to your brand’s URL destination.

Overlay on desktop will persist in full-screen mode until (1) the user engages with the ad, (2) the user clicks the X or somewhere within the Spotify app, or (3) more than 30 seconds pass.

Overlay on mobile persists on screen until the user engages with the ad or swipes the ad away. On mobile devices, select one of thirteen custom call-to-action buttons to increase engagement.

Platforms
Mobile, desktop.

Availability
Buy via direct sale.

Watch Video

Homepage Takeover

Put your brand on center stage for a day.

Details
Deliver a high impact experience by showcasing your brand message on the front of Spotify’s Browse page for 24 hours. Homepage Takeover is clickable and supports rich media, enabling brands to include interactive elements to further capture attention.

Platforms
Desktop only.

Availability
Buy via direct sale.

Leaderboard

Reinforce your brand message with IAB standard display.

Details
Extend your campaign reach in a brand safe environment – your message will be the only message shown for 30 seconds. Leaderboard display units are clickable and only served when Spotify is the top app on the screen.

Platforms
Desktop and web app.

Availability
Buy via direct sale or programmatically.

Sponsorship

Sponsored Playlist

Align your brand with Spotify's top franchise playlists.

Details
Sponsored Playlist allows your brand to maximize awareness by exclusively sponsoring Spotify’s top real estate, our owned & operated playlists.

With Sponsored Playlist, your brand connects with listeners on their favorite playlists. We’ll help you choose which best aligns with your target audience, whether they’re tastemakers tuning into New Music Friday, gym rats listening to Power Workout, students cramming for exams with Brain Food, and more. Our playlists already have a passionate, loyal fan base, ensuring that your brand is amplified and heard.

In addition to premium brand placement within the playlist, your brand surrounds listeners with audio or video messages featured in every ad break. We also help build a collaborative marketing plan of Native Media to drive listenership and exposure of your Sponsored Playlist.

Platforms
Mobile and desktop.

Availability
Buy via direct sale only.

Watch Video

Get in touch

Spotify for Brands gets your message in front of your audience as they stream what they love. Find out how.

Sign up for our newsletter

Be there when our newsletter drops.

left-illustration